cute small gifts to mail standard envelope sizes

The rest of the world considers single page slips of paper with marketing messages on them to be postcards. The confusing thing is that in their world, a letter doesn’t need to be in an envelope! The USPS direct mail specs refer to letters a bit more generally. What Is A Postcard (At least for direct mail purposes)? Let’s start with an overview of USPS direct mail terminology. Machinable pieces must be within specific sizes, shapes and weights. You want your direct mail sizes to match the USPS specs to be “machinable” and eligible for “presort” prices. Google Nonmachinable Letters for some fun reading :-).

Why is this important? Because if you don’t follow the exact direct mail size for your creative, you can end up having to pay more, lots more, for postage. For a detailed look at the rules and regulations for USPS shipping, refer to their Basic Standards for Mailing. Even when you choose the type of collateral to send, most formats commonly include multiple sizes. However, knowing what type of flyer, postcard or letter to send can be difficult. Here at Postalytics, we allow you to design direct mailer templates in a range of sizes and craft sequences that use a range of different formats to deliver your offer and message to your prospects. They just might not make much common sense. The names and the exact specifications for standard direct mail sizes are clearly labeled. If you’re a marketer that is planning a direct mail campaign, you might check out the specs from the US Postal Service for direct mail sizes.

Cute small gifts to mail standard envelope sizes